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The complete guide to creating compelling marketing tweets
Learn how Twitter works. A pretty big one, this. Verizon Support, I may have drastically misunderstood you. All I know is this is what I have seen on your Twitter account, and it flummoxes me...
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How to not be a condescending corporate Facebook brand page
The page highlights some of the more groan-worthy (or as they would probably say, desperate, obvious or ridiculous) brand attempts to encourage consumer engagement. As brands scramble to keep...
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Harper Collins: from publisher to creative content business
Looking at brands that have fallen short when designing for the younger demographic, it’s clear Harper Collins is in a position to advise companies targeting children and parents. Harper Collins’...
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10 brand infographics worth their salt and your time
The brands that own the brands Who owns what in the world of FMCG, it’s all handily laid out here for you. Don’t get lost in conspiracy theorising, will you? Best car brands on social media Facebook,...
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The best of the Econsultancy blog from October
Google Analytics Eight alternatives and workarounds for missing not provided data There’s not much organic keyword data left. Here’s some workarounds. Which are the most significant new Google...
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Why brands and digital media owners must collaborate on creative
The ads effectively complimented the content viewers were there to absorb, and in doing so matched the affinity viewers may have had with both The Returned and Channel 4. It was a classy, enduring...
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How small businesses can make the most of Pinterest
As of September 2013, the three year-old social media site Pinterest has more than 70m global users, making it one of the fastest growing websites in history. And according to several studies,...
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12 sales tips from Grand Theft Auto’s hilarious fake adverts
Acceptance ‘The Maibatsu Womb: It’s the minivan any man can be proud to drive.’ This slogan says ‘don’t worry, it’s ok’, you can drive this diddy van and you won’t be ridiculed. The greatest marketing...
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With little effort, Amazon becomes the most shared retailer on Pinterest
Amazon UK doesn’t really bother with Pinterest, though in the UK version of this study it came second behind ASOS, which does make an effort. Here’s Amazon UK’s Pinterest board, tumbleweed just out of...
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Wikipedia and SEO: what every digital marketer needs to know
While everyone has heard of, and probably uses, Wikipedia, what fewer understand is the impact it has on search results. Wikipedia ranks highly in responses to many search queries due to the high...
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Looking back at brand management in 2013
1. The power of the story Last year, our hearts were warmed by John Lewis’s sentimental Snowman TV ad. The love story helped the giant retailer becomes one of the most talked-about advertisers in 2013....
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Why your brand should use social listening right now
So why don’t all brands listen? Social media is noisy. A few years ago you might have got away with setting up a free alert for Twitter mentions, but now you have to invest in technology that not only...
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Amazon achieved its strongest Christmas yet in 2013. On Cyber Monday alone, more than 36.8m items were ordered worldwide, up from last year’s 26.5m items. This means that 426 items were purchased every...
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Good digital video ads aren’t just TV spots on different devices
Create video content for digital audiences Consumers are increasingly watching online videos across multiple devices, so it’s vital that marketers start understanding how this experience differs from...
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What do we get out of brands interacting with each other on Twitter?
Congrats @Playstation. From, #Xbox. pic.twitter.com/XnQIzXIHQ9 — Xbox (@Xbox) November 15, 2013 What the hell is this? A next generation console manufacturer pausing briefly to congratulate its next...
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Western brands selling to a China that’s increasingly open
The future is Alibaba? Alibaba is set to IPO at a valuation of around $150bn. It’s clearly making waves. Part of its strategy is helping US brands sell to China by offering ‘Alipay’ and shipping....
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US digital marketing statistics we’ve enjoyed this week
BrandZ Top 100 The BrandZ Top 100 Most Valuable Global Brands 2014 saw a 12% increase in total brand value to $2.9tn. The combined value of the top 100 has doubled in the last eight years. All...
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How brands are using anonymous apps
One app, Cloaq, plays so strongly on its anonymity feature that it refuses to name the people working on it, and doesn’t require an email address or phone number to use it. All these apps are...
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10 Tumblr accounts to inspire your own social media strategy
For each of these examples, click through from the picture to view the Tumblr. Harper Collins Harper Collins is a great example of a company mining its assets to best effect on social media. Here, its...
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Start Me Up! TreSensa: branded HTML5 games for mobile
In one sentence, what is your product/service? TreSensa is a native marketing platform for mobile that leverages branded “tap and play” HTML5 games (no app store download required) to connect brands...
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