Advertising and the perils of too much testing
The virtues of testing are obvious, but is testing overrated? At the Association of National Advertisers annual meeting last week, Allstate SVP of marketing, Lisa Cochrane, explained to the audience...
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10 brands making great use of Tumblr
The benefits of Tumblr Unlike more traditional blogging platforms, Tumblr’s social focus means that short form content tends to gain the most interactions. This means you can get creative with photos,...
View ArticleFacebook weaves tangled web with secret marketer tools
The reason? As reported by Adweek’s Tim Peterson, “Facebook has been internally allowing a select number of marketers to see their fans’ other affinities, such as their favorite brands, bands or TV...
View ArticleFive things brands can learn from Lance Armstrong’s fall from grace
For the brands associated with Armstrong, his fall from grace is a sponsor’s worst nightmare, but it does provide lessons for other brands engaged in sponsorship. Here are five of the most important:...
View ArticleInstagram warms to the web with Facebook-inspired profiles
Yesterday, it moved to do just that by announcing web profiles. As the Instagram blog explains, web profiles display “a selection of your recently shared photographs just above your profile photo and...
View ArticleMark Cuban: Facebook’s “search for revenue has severely devalued every...
While some believe that this is little more than an unfounded conspiracy theory, Facebook is facing a growing chorus of criticism from the people and companies it needs on its side. Count Mark Cuban as...
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Pinterest cozies up to brands, launches Pinterest for Business
The official rules of engagement changed yesterday, however, as Pinterest officially launched Pinterest for Business. Pinterest product manager Cat Lee announced the move on the company blog,...
View ArticleAdvertisers shouldn’t fear the Fiscal Cliff
The Fiscal Cliff refers to hefty new taxes and big spending cuts that will go into effect in the world’s largest economy, the United States, if politicians in Washington can’t agree on how to get the...
View ArticleAre brands overestimating the value of social data?
Listening and making sense of the conversation, however, isn’t easy. The amount of data generated daily on social networks is staggering, creating substantial noise, the most vocal members of the...
View ArticleSmall businesses are not impressed by Twitter: survey
But what about small businesses? They too have been adopting and investing in their presences on social networks, but they have markedly different views about where the potential is. According to a...
View ArticleAs investors pour $200m more into Pinterest, is a business model in the offing?
Pinterest’s appeal to investors isn’t difficult to explain: the company’s audience is a potentially lucrative one, and there’s evidence that the audience is already a productive one for brands. BYOB:...
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Learn from the best: five must have newsroom features
We recently embarked on a benchmark report to find out just how much care the world’s 100 best known brands (as identified by Millward Brown’s 2012 Brandz Top 100) put into the places they host their...
View ArticleCoca-Cola: the ‘s’ in social media doesn’t stand for ‘sales’
According to Eric Schmidt, Coca-Cola’s senior manager of marketing strategy and insights: “We didn’t see any statistically significant relationship between our buzz and our short-term sales.” Ouch....
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Three modestly-priced ways brands can become publishers
Aggregate, curate and showcase with Storystream Storystream is an easy to use platform for content marketing and storytelling. It can be used to aggregate content automatically (from hashtags or...
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Five lessons in corporate brand building from the big boys
Why are the multinationals changing? We all know that back in 1931, P&G ad man Neil McElroy sent around his now famous memo explaining why P&G should have a brand team for each product, paving...
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The value of Vine to the disinterested
Vine is the shallow end of a bigger movement There are three big changes (call them macrotrends if you like) that Vine and other services are driving. Good online experiences contain fewer words and...
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Four great examples of brands using Instagram to break free of the browser
It is easy to get distracted by the wealth of Instagram challenges and competitions, but with it becoming an increasingly crowded place, brands are learning how to make themselves more distinct by...
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Five tips for brands acting like publishers
1. Real time is the best time In these times of media saturation and information overload, brands must be ready to react in minutes or seconds, not hours or days to breaking news and the social web and...
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If you measure social success by ‘likes’, you’re going to get click farms
Mostly, it seems to go: Brand engages social media agency (although no self-respecting social media I know would do this) which promises to craft a social media campaign that will rocket the brand’s...
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Four examples of brands rocking Instagram video
A year ago, Instagram had 12m users around the world and the company used video embedded from other platforms around the web when it was called for on the internal blog. Fast forward 12 short months...
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