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11 ways to use Pinterest as a brand
1. Showcase your products Kate Spade does this particularly well, creating mood boards that showcase its products within different themes. The label’s personality is bright and colourful, which is...
View ArticleWith IPO looming, Facebook reminds brands: all your fans belong to us
As AdAge details, Facebook used the event to remind brands that only 16% of their Facebook fans actually see the content they post organically on the social network. That’s because, in an effort to...
View ArticleVisibli wants to help marketers better segment their Twitter followers
One of the biggest hurdles in figuring out how to maximize social media as a marketing medium is targeting. If your brand has 50,000 followers on Twitter, for example, you probably don’t really know...
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How does Pinterest make money?
We’ve talked about what Pinterest is and why anyone should care, and the amazing copyright judo that’s taking place to make the site possible. So it’s come to this: the making-money part, which is what...
View ArticleQ&A: Frank Rose on digital storytelling and media immersion
How is digital – and the digital generation – changing the way we tell stories? What’s the difference between this at an individual level and a commercial level? Its transforming stories from a...
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A-Z of Pinterest-ing brands
A is for… American Airlines B is for… Barneys C is for… CBS (choosing Coke would have been too obvious) D is for… Dunkin Donuts E is for… Etsy (Although I was shamelessly tempted to list...
View ArticleConsumers respond to social media symbols on TV: report
In a survey of US television viewers, Accenture found that nearly two-thirds (64%) recalled seeing a Facebook ‘Like’ image on television, and one-third actually interacted with a social media service...
View ArticleHulu to advertisers: pay only for completed video ad views
But some digital media sellers are making an effort to be more fair with the advertisers who pay the bills. Case in point: Hulu. As reported by AdAge’s Michael Learmonth, the online video powerhouse,...
View ArticleZynga brings brands to Draw Something
Those questions remain, particularly in light of figures which make it look as if Zynga may have purchased OMGPOP at the height of Draw Something’s popularity. But Zynga has a plan for Draw Something...
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Google launches enhanced listings for brands
Previously Google has highlighted the +1 button and Search plus Your World as key ways in which Plus can enhance the search experience, both for companies and the end user. But until now, the top right...
View ArticleSearch engines driving less traffic to Facebook Pages: report
But while Facebook Pages are free, acquiring fans isn’t and increasingly, brands are looking closely at acquisition costs. So it’s probably not good news then that two of the largest search engines —...
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Keeping children safe online: treading the line between safety and free...
It should be stating the obvious to say that child safety is paramount for any company that creates a place for children to play online (although sadly this isn’t always the case). On any site, however...
View ArticleThree tips for building a stronger brand
1. Explain and justify your brand’s ‘Reason for Being’ The notion of a company having a Big Idea, a story behind why it exists and how this matters, is increasingly important. Consumers don’t just...
View ArticleBuddy Media and Twitter launch age screening
Now, Twitter is getting in on the act directly through a partnership with another recently-acquired social media marketing player, Buddy Media. TechCrunch’s Josh Constine explains that Twitter worked...
View ArticleUse of Instagram growing among top brands: report
According to social analytics firm Simply Measured, 40% of the brands on the Interbrand 100 now have an account on the popular mobile photo sharing service. Brand interest in Instagram isn’t exactly...
View ArticlePinterest opens to everybody: what it means for brands
Apparently, however, the Pinterest team believes it’s ready for prime time and on Thursday brought its social network out of beta. Now, those wanting to pin can join Pinterest sans invite using an...
View ArticleAre your Twitter followers fake, or just quiet?
Fake followers fit for a President Just how big? Earlier this month, security firm Barracuda Networks released a study looking at the issue. The study revealed an ecosystem of vendors dealing in fake...
View ArticleFive key considerations for brands considering new social sites
For most brands, the growth of social as a channel is a great thing, but the conundrum — which ones should we join, and which can we ignore — is increasingly complicated. Here are five areas brands...
View ArticleShould brands be worried about Twitter’s new iPad app?
This week, Twitter unveiled an updated iPad app, but not everybody is impressed. Daring Fireball’s Jon Gruber commented on the inability to tap “URLs, usernames, hash tags, [and] images” from the...
View ArticleFacebook to charge brands for Offers
But the most popular social networks are in the business of making money, and for the largest, Facebook, making money is an even bigger focus thanks to Wall Street investors who have punished the...
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