Google Analytics
Eight alternatives and workarounds for missing not provided data
There’s not much organic keyword data left. Here’s some workarounds.
Which are the most significant new Google Analytics features?
And GA got a revamp in October, so what’s new? We asked the experts.
Big data
Does what it says on the tin.
How Virgin used big data to inform its new content strategy
Bob Fear from Virgin gives us the skinny.
Ecommerce
WHSmith – how will taking its site down impact on sales, PPC and more?
Smith’s was offline for days after it found that creepy eBooks were available through its Kobo e-reader.
15 ways ecommerce sites can use urgency to increase conversions
How retailers can increase sales with stock information and delivery deadlines.
A five-step roadmap for using personalisation in ecommerce
James Gurd explains how to make the business case and begin to implement personalisation.
Social
Five examples of brands that are nailing Pinterest
Who understands the principles of the magazine-like, most visual of all social networks? Ben & Jerry’s for one.
Why Facebook can’t beat Twitter for social TV
Facebook proves dismal as second screen when stacked up against Twitter.
The complete guide to creating compelling marketing tweets
How to improve your tweet game.
LinkedIn users are more interested in your company
64% of social referrals to corporate websites are from LinkedIn.
Affiliate
Has the affiliate channel outgrown the CPA last click model?
SEO is D.E.A.D
Despite the danger of over simplification, Andrew Girdwood rather likes the acronym D.E.A.D. as a reminder on how to approach modern, multi-signalled, SEO. Read the piece here.
Elsewhere in the world of search:
Has Hummingbird changed SEO forever?
Don’t believe the hype: Google does not mean great SEO.
Seven lessons Obama’s digital team learned from A/B testing emails
10 emails I have deleted and why?
What easy mistakes should you be watchful for?
Five email marketing lessons from 40 online purchases
Tink Taylor purchased items from 40 of the top online retailers in the UK and the US, marking their performance for use of email throughout the purchase journey.
From our new staff writer
Christopher Ratcliff joined the Econsultancy content team. He’s been writing about a variety of stuff, including last week’s unveiling of HMV’s completely overhauled responsive website, HMV.com.
Click the screen grab to check out Christopher’s review.
So you have a mobile site, what happens next?
What happens after you’ve built your mobile friendly site? Christopher summarises Distilled’s Bridget Randolph and here presentation at SearchLove.
Lego: building a customer community, brick by brick
Lego is now making huge strides in its sociability with the crowdsourcing site Lego CUUSOO.
Sky VS. Virgin Media: a user experience comparison
Christopher compares these two giants of broadcasting on UX terms.
Personalisation roadmap
A lovely five step guide from James Gurd for personalisation in ecommerce.
Re-designs/UX
A bold new website design for Fat Face: does it work?
Fat Face gets a new look.
ASOS’s new Android mobile app is a dream and a curse for fashion shoppers
Despite having an iPhone app for more than a year ASOS waited until last week to finally unveil the Android smartphone version.
Five user experience problems with iOS7
Has it undone hours of learning?
Eight user experience improvements with iOS7
It’s not all bad…
Guardian migration
Is the Guardian having problems with its domain name migration?
As the Guardian moved to a dot com, what effects were seen?
The post The best of the Econsultancy blog from October appeared first on Econsultancy.