How the world is feeling about Covid-19 right now and what it means for brands
Walnut Unlimited’s ‘Understanding the Nation’ research tracker has captured public opinion since the pandemic began and shown that uncertainty is still the most prevalent emotion amongst those...
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China is a “massively untapped market” for US media sellers
Take, for instance, Facebook. Despite the efforts of its CEO, Mark Zuckerberg, who has learned to speak Mandarin and even reportedly asked Chinese President Xi for baby name suggestions, the world’s...
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How brands have used satire in advertising
The stunt also proved how satire in marketing can be a dangerous strategy (albeit a danger that BrewDog courts). That being said, when it does hit the spot – satire, parody, or irony can be a great way...
View ArticleLuxury brands must focus on digital experiences to fight the discount trend
According to research firm Edited, more than a quarter of luxury items were discounted by 26% to 50%. For comparison, items sold by premium and mass-market brands saw discount volumes of 24% and 20%,...
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Four reasons you may need to rebrand your business
Then again, if executed correctly, rebranding can result in far superior benefits. Here’s a run-down of some of the biggest advantages, along with a few examples of companies that have successfully...
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Five marketing fallacies that only the blinkered believe
I should point out that few of these are fallacies in the more strict academic definition. For a few of those (such as false equivalence and false cause), you should check out this little article by...
View ArticleThe growing politicization of brands in a polarized world
Target, for instance, chose to weigh in on a 2016 North Carolina law that required individuals in government buildings to use the restroom that corresponds to the gender specified on their birth...
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The Facebook ‘context collapse’: how decline in personal sharing might affect...
According to The Information, by the middle of 2015, users’ sharing of original, personal information had dropped 21% year-over-year, and has declined by 16% so far this year. Facebook says “the...
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Econsultancy’s top 10 guest posts of 2015
1. Top of the pile is Andrew Broadbent, director of search at 17 Agency, with his discussion of brand activation and its role in driving consumer engagement and awareness. Brand activation is the act...
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11+ enlightening APAC digital marketing stats from November 2015
Email still the best channel to promote products Promotional content in email is most likely to correlate with purchasing habits, with 64% of Asian respondents having purchased something after...
View ArticleDoctor Who: The making of a global brand [Stats]
Understanding Doctor Who’s origins to enter new markets Julia spoke about the programmes origins, which were somewhat unusual for 1960’s Britain. A female producer in Verity Lambert, sci-fi characters...
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Knowing what you’re not: defining your design principles
GoCardless At #canvasconf last week, I listened to Tom Petty, Head of UX and Design at GoCardless. Tom detailed how the team at GoCardless went about creating a new product and defining design...
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Six ways brands can ensure startup pilot success
Brands engaging in pilots with these startups have a lot to gain if they structure and execute them correctly. Here are six tips for doing just that… Be willing to bet on unknowns Will a pilot partner...
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Four influential brands and why they’re so effective
If you want to learn more about how to create an impactful brand that tells your company’s story in the right way, get your ticket for our Festival of Marketing in November and come check out the Brand...
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Start Me Up! TreSensa: branded HTML5 games for mobile
In one sentence, what is your product/service? TreSensa is a native marketing platform for mobile that leverages branded “tap and play” HTML5 games (no app store download required) to connect brands...
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10 Tumblr accounts to inspire your own social media strategy
For each of these examples, click through from the picture to view the Tumblr. Harper Collins Harper Collins is a great example of a company mining its assets to best effect on social media. Here, its...
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How brands are using anonymous apps
One app, Cloaq, plays so strongly on its anonymity feature that it refuses to name the people working on it, and doesn’t require an email address or phone number to use it. All these apps are...
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US digital marketing statistics we’ve enjoyed this week
BrandZ Top 100 The BrandZ Top 100 Most Valuable Global Brands 2014 saw a 12% increase in total brand value to $2.9tn. The combined value of the top 100 has doubled in the last eight years. All...
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Western brands selling to a China that’s increasingly open
The future is Alibaba? Alibaba is set to IPO at a valuation of around $150bn. It’s clearly making waves. Part of its strategy is helping US brands sell to China by offering ‘Alipay’ and shipping....
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What do we get out of brands interacting with each other on Twitter?
Congrats @Playstation. From, #Xbox. pic.twitter.com/XnQIzXIHQ9 — Xbox (@Xbox) November 15, 2013 What the hell is this? A next generation console manufacturer pausing briefly to congratulate its next...
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