Clik here to view.
Six reasons why your brand should hop on the API bandwagon
Here in Silicon Valley, open APIs have long been a staple of how tech companies do business. Twitter has an API. Facebook and Yahoo! have APIs. Google kick-started the API phenomenon with the Google...
View ArticleWill a lower minimum boost Apple’s iAds?
That $1m minimum was good news for Apple when it launched iAd. Not surprisingly, the company was able to lure a number of notable blue chip advertisers eager to experiment with ‘iPadvertising‘. It was...
View ArticleThe Cap Code and social media: the experts’ view
Grey areas in the code The extension of the Cap Code brings with it a number of potential grey areas. Many of the issues have been outlined by Tia on the eModeration blog, but here are some potential...
View ArticleClik here to view.
What does the future hold for f-commerce?
I’ve previously written about e-commerce on Facebook, or F-commerce, as it’s increasingly becoming known across the industry and it’s a fascinating area of development. It’s like watching a replay of...
View ArticleTwitter search: deconstructing TwitRank
So how is Twitter search working? As Poynter’s Damon Kiesow has observed, search seems to have some curious preferences: For example, when testing the new feature using 20 different city names as...
View ArticleShould marketers pay attention to Google+?
Whatever the case, for marketers looking to stay ahead of the curve, Google+ is certainly going to be of interest. After all, despite its past failures in the social networking space, this is still...
View ArticleBrands want in on Google+
For Google, brand interest has been both a blessing and a curse. The blessing: brands are very active on Facebook, and their interest in Google+ is an indicator of genuine interest in the company’s new...
View ArticleAs Facebook grows, ad prices continue to rise
The good news: according to Efficient Frontier’s latest Global Digital Marketing Performance Report, brands that are active on Facebook can expect to see their fan bases on the social network doubling...
View ArticleWhy brands are key to Facebook’s success
Facebook is a true network – a network of people and a network of tools and applications that people then pick and choose from. Some (a minority) are provided by Facebook themselves: a photo sharing...
View ArticleBuying bloggers: when will brands come to their senses?
Scrutinized or not, however, brands and bloggers are no less friendly today. But that doesn’t mean that thesefriendships are without their difficulties. Case in point: Omnicom-owned PR firm Ketchum...
View Article10 sure fire ways brands can annoy fans and followers
1. Sell, Sell, Sell! If you want to guarantee a fanbase of annoyed and frustrated customers, use your social media channels EXCLUSIVELY as a sales tool. Just like in a real life brand/consumer...
View ArticleOn Facebook, the most liked get richer
To be sure, there are logical reasons brands would do well in the SERPs. After all, if you’re searching for common products or services, established brands who provide those products and services may...
View ArticleGoogle+ Pages: what you need to know
But now that the paint has dried on Google+, Google has finally decided that the time is right to let brands in and yesterday, the search giant announced Pages for brands. Here’s what you need to know…...
View ArticleFacebook Pages deliver paltry CTRs: report
As TechCrunch’s Josh Constine notes, that translates to .00093 clicks per fan, or 1 click for every 715 impressions. That’s quite a bit better than Facebook’s paid ads, and slightly better than most...
View ArticleTwitter launches self-serve ads
From Promoted Trends to Promoted Tweets, the company has been somewhat creative in how it monetizes its impressive audience. After all, it could have easily taken a more aggressive approach, tossing up...
View ArticleTwitter set to roll out enhanced brand pages
There is no doubt that Twitter has been a boon to brands looking for ways to engage with consumers online. But up to now, the modes brands can engage with consumers on Twitter has been fairly limited...
View ArticleWebsites crucial to CPG brands: report
But according to a new study conducted by Accenture, comScore and dunnhumbyUSA, which looked at ten food and household brands with $40m to $3bn in annual sales, CPG brand marketers shouldn’t...
View ArticleClik here to view.
Google+ brand pages: 20 of the best photo strips
1. Android 2. Angry Birds 3. BBC News 4. Burberry (with moving graphics that make the rain fall) 5. Chrome 6. Coca-Cola 7. DC Comics 8. Fox News 9. The Muppets 10. NASA 11. Nissan (with moving graphics...
View ArticleClik here to view.
Can f-commerce work for retailers?
The problems with f-commerce Usability From a consumer perspective, there are a number of usability issues with f-commerce apps. Take ASOS for example. As we have documented on this blog, ASOS is a...
View ArticleClik here to view.
Brand squatting on Pinterest affects 90% of the world’s top brands
We’ve been here before of course. Three years ago, when Twitter really started to pick up steam, I questioned why Coca Cola had not yet created a Twitter profile in order to engage fans. At some stage...
View Article![Stone the Crows – Transmissions (Live) (2023) [FLAC 24bit/44,1kHz]](http://imghd.xyz/images/2023/08/01/qppovmynef6cb_600.jpg)
![Koyoi Matsuda – I’m home, anew. [iTunes Plus M4A]](http://is1-ssl.mzstatic.com/image/thumb/Music211/v4/5c/39/b1/5c39b16f-2aa0-43cb-3587-768b01caa704/4522197169224.png/592x592bb.webp)
/pic9807551.png)
